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Client work. Real numbers.

A selection of SEO, Google Ads and local SEO work, with the strategy, the tools and the before-and-after numbers behind each result.

SEO21KClicks, beauty and fragranceGoogle Ads5,450Search clicks, healthcareLocal SEO291Clicks, hospitalitySEO163KClicks, public sector
SEO

Beauty and fragrance · Houston, Texas · WooCommerce · 3 months

Fragrance ecommerce store: organic clicks nearly tripled in 90 days

A Houston-based fragrance brand needed to move beyond thin product content and generic metadata. We rebuilt the product SEO foundation, layered schema and localized delivery-intent pages for the Houston metro.

  • 21KClicksfrom 7.31K · +187%
  • 288KImpressionsfrom 200K · +44%
  • 7.3%Avg. CTRfrom 3.6%
  • 43.6Avg. positionfrom 48.4

The goal

Boost organic visibility and clicks for high-conversion fragrance keywords, targeted at a US audience with metro delivery intent.

What made it hard

  • Thin product content with no local keyword focus
  • Low CTR from unoptimized titles and descriptions
  • No structured data
  • Minimal internal linking across collections and blogs

What we did

  • Rewrote product titles and descriptions
  • Recrafted metadata for the top 100 URLs
  • Added Product, Review and FAQ schema
  • Published blogs on scent selection, gifting and seasonal trends
  • Added Houston keywords across delivery and local pages

Tools: Google Search Console, RankMath, Screaming Frog, GA4

Google Ads

Healthcare · United States · Search and Performance Max · Feb–Jul 2025

Autism and ADHD telehealth platform: 622 conversions at $7.32 CPA

A telehealth platform offering online autism and ADHD diagnostic services needed compliant, high-intent leads in a policy-restricted, high-CPC niche.

  • 5,450Search clicksfrom launch
  • 622Search conversionsfrom launch
  • $7.32Search CPAcost per conversion
  • 59PMax conversionsat $11.44 CPA

The goal

Drive qualified diagnostic leads within Google's healthcare ad policies, respecting state-by-state availability.

What made it hard

  • Restricted keywords under healthcare ad policies
  • High CPCs in a competitive niche
  • Trust-building in a sensitive service area
  • Drop-offs on long lead forms

What we did

  • Search campaigns on high-intent diagnostic terms
  • Performance Max for reach and retargeting
  • Policy-safe keyword selection
  • Geo-targeting locked to states where the service was live
  • GTM tracking for forms and click-to-call

Tools: Google Ads, Google Tag Manager, GA4, Looker Studio

Local SEO

Hospitality · Auburn, NY · WordPress · 3 months

Local motel: organic clicks doubled with a lean local SEO rebuild

A small hospitality brand had limited on-page content, no local metadata and unindexed key pages. We fixed the technical basics and mapped location-intent searches to the right pages.

  • 291Clicksfrom 140 · +108%
  • 23.9KImpressionsfrom 13.7K · +74%
  • 1.2%Avg. CTRfrom 1.0%
  • 27.0Avg. positionfrom 25.6

The goal

Improve visibility and clicks for local searches such as motels and affordable stays near Auburn.

What made it hard

  • Thin content on core service pages
  • Incomplete metadata with no local targeting
  • No Google Business Profile optimization
  • New pages unindexed with no internal links

What we did

  • Mapped local keywords to service pages
  • Rewrote metadata with city intent
  • Added FAQs and city-based content
  • Linked rooms, amenities and booking pages
  • Resubmitted the sitemap to revive unindexed pages

Tools: Google Search Console, Screaming Frog, GA4, PageSpeed Insights

SEO

Public sector · United States · Custom CMS · 6 months

Government grant portal: 163K clicks and 4.58M impressions

A large public-sector information portal had strong impression volume but underperforming CTR. We expanded keyword coverage, cleaned outdated content and layered schema across state and audience hubs.

  • 163KClicksfrom 85.8K · +89.9%
  • 4.58MImpressionsfrom 1.47M · +211.7%
  • 3.6%Avg. CTRfrom 5.9%
  • 22.6Avg. positionunchanged

The goal

Scale organic visibility across federal, state and local grant searches, with stronger metadata and deeper indexing.

What made it hard

  • High impressions but weak CTR
  • No structured data for eligibility, deadlines or FAQs
  • Limited internal linking
  • Outdated URLs still indexed

What we did

  • Rewrote 80+ meta tags to match intent
  • Built grant category hubs and FAQ pages
  • Fixed crawl anomalies and redirected thin articles
  • Added FAQ, Article and Breadcrumb schema
  • Connected categories to educational blogs

Tools: Google Search Console, GA4, Ahrefs, Screaming Frog, Surfer SEO, GTM, Looker Studio

Real data

Screenshots from the platforms

Directly from Google Ads and Google Search Console. Site names are left out, and these images are not matched to the case studies above. Click any image to open it at full size.

Google Ads report for July 1 to September 21, 2026: 1.05K clicks, 483 phone calls, 218 conversions and $5.51K cost.
483 phone calls from Google AdsGoogle Ads · Jul 1 – Sep 21, 2026
Google Ads report for July 1 to September 21, 2026: 7.13K clicks, 137 phone calls, 175 conversions and $7.73K cost.
175 conversions from Google AdsGoogle Ads · Jul 1 – Sep 21, 2026
Google Search Console report comparing three months of 2025 with the same period in 2024: clicks 6.43K against 3.63K, impressions 928K against 248K.
Same site, 2025 vs 2024Google Search Console · last 3 months of each year
Google Search Console performance report showing 1.08M clicks and 232M impressions over a 3-month view.
1.08M clicks in 3 monthsGoogle Search Console · 3-month view, 2025
Google Search Console report showing 4.01K clicks, 323K impressions, 1.2% average CTR and an average position of 17.
Average position 17Google Search Console · December 2023 to March 2024
Google Search Console report showing 192 clicks and 30.1K impressions, rising through 2026.
192 clicks · 30.1K impressionsJune 2025 to August 2026
Google Search Console report showing 239 clicks and 70.5K impressions.
239 clicks · 70.5K impressionsJune 2025 to August 2026
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