Free Marketing Resources | Pro Marketing Man

Guides and a plain-English glossary, free to read with no email required.

Guides by topic

Browse every article on the blog.

Core Web Vitals: Google’s user-experience metrics (LCP, INP, CLS) that influence search rankings and conversions.

EEAT: Experience, Expertise, Authoritativeness, Trust. Google’s rubric for how credible a page is, especially in YMYL topics.

ROAS: Return on Ad Spend, or revenue divided by ad spend. The key profitability metric for paid campaigns.

tROAS: Target ROAS, a Google Ads bid strategy that optimizes bids to hit a specified return target.

Performance Max: Google’s automated campaign type spanning Search, Shopping, YouTube, Display and Gmail.

SERP: Search Engine Results Page, the page Google returns for a query, including ads, organic results, the map pack and other features.

Local Pack: The 3-result map cluster Google shows for local searches.

Schema markup: Structured data (JSON-LD) that helps Google understand a page and enables rich results.

LSA: Local Services Ads, Google’s pay-per-lead product for eligible service businesses.

Attribution: The rules used to credit conversions to marketing touchpoints across the buyer journey.

CAC: Customer Acquisition Cost, total marketing spend divided by new customers acquired.

GA4: Google Analytics 4, the event-based analytics platform that replaced Universal Analytics.

Ready for more qualified leads?

Tell us your website and main goal. We'll review everything and show you where your next leads will come from.

Search and competitor reviewWhere you rank, who outranks you and why.

Ads and tracking checkWasted spend and conversions Google can't see.

Website conversion reviewWhat stops visitors from getting in touch.

Your first three movesPrioritized, and yours to keep.